<span data-metadata=""><span data-buffer="">Brand Alliances | Media & Influencer Strategy
Palazzo Versace Dubai, a symbol of luxury and elegance, sought to establish itself as a premier destination for Indian travellers. In a competitive market with well-established favourites, the challenge was to create aspiration and position the property as the ultimate choice for exclusivity and grandeur.
We executed high-impact end consumer activations across six major Indian cities, curating immersive experiences that introduced luxury travellers to the signature Versace lifestyle. Exclusive Versace Dinners featuring renowned chefs engaged high-net-worth individuals, while strategic alliances with top-tier media and influencers amplified the brand’s presence.
<span data-metadata=""><span data-buffer="">The property was positioned as a coveted destination for elite FITs and grand Indian weddings, leveraging bespoke experiences tailored to Indian preferences.
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