Media & Influencer Strategy
Preferred Hotels & Resorts is a global collection of independent luxury hotels, resorts, and residences, offering distinctive hospitality experiences. In 2015, the brand underwent a significant transformation, shifting from a corporate hospitality identity to a lifestyle-driven brand.
We developed a comprehensive PR strategy to reinforce the brand’s new positioning, ensuring its values and offerings resonated with the luxury travel segment in India. We crafted thought leadership opportunities for key global and regional spokespersons, securing high-profile media interactions. Additionally, we facilitated in-depth media familiarisation, strategically showcasing the brand’s diverse portfolio and unique guest experiences.
<span data-metadata=""><span data-buffer="">By aligning Preferred Hotels & Resorts with top-tier lifestyle and travel media, we reinforced its shift from corporate hospitality to a more experiential, lifestyle-driven brand. A key milestone was securing Preferred Hotels & Resorts’ participation in Travel + Leisure India’s prestigious A-List program, significantly elevating its visibility.
4 / 16
