<span data-metadata=""><span data-buffer="">Media & Influencer Strategy
Resplendent Ceylon is Sri Lanka’s leading luxury hospitality brand, offering immersive experiences across its boutique properties. With a vision to position Sri Lanka as a premium destination for Indian travellers, the brand required a strategic PR approach to overcome perception challenges and establish itself as a sought-after luxury experience.
We executed a multi-layered PR strategy to elevate Resplendent Ceylon’s positioning in India. This included launching the #LoveSriLanka campaign, leveraging high-impact media partnerships, facilitating experiential FAM trips, and securing editorial features in top-tier publications like Travel + Leisure India & South Asia. Collaborations with prominent influencers such as Shivan & Narresh and Siddharth Shanghvi further amplified the brand’s appeal among luxury travellers.
<span data-metadata=""><span data-metadata=""><span data-buffer="">By reshaping narratives through targeted PR campaigns and strategic partnerships, Resplendent Ceylon achieved significant brand visibility and credibility in India. The initiatives not only positioned the brand as a leader in Sri Lankan luxury hospitality but also contributed to a sustained increase in Indian high-net-worth travellers choosing Resplendent Ceylon for their bespoke getaways.
